Victoria hotel bookings soar as coronavirus restrictions ease
As coronavirus restrictions continue to ease, hotel bookings in Greater Victoria are on the rise.
According to Destination Greater Victoria, hotel occupancy since the start of 2022 is up 123% compared to the same period in 2021.
Additionally, 2022 year-to-date average daily hotel room rate is up 144% over the same period in 2021, while year-to-date revenue per available room is higher 178% compared to the same period last year.
“We had a busy spring break. But, at 120 days and counting, we have real reason to be optimistic,” says Paul Nursey, CEO of Destination Greater Victoria.
Destination Greater Victoria attributes the increase to a variety of factors, including pent-up demand for travel, the easing of restrictions such as in-person events and marketing campaigns in various cities including Vancouver, Toronto, Seattle and San Francisco. Additionally, Victoria International Airport has seen the return of international flights and the Coho Ferry has resumed operations between Victoria and Port Angeles.
“The past two years have been extremely difficult for all of us in the visitor economy. We are excited to see momentum returning to the destination and revenue growth for important business segments. It’s an exceptionally busy spring season, and we couldn’t be happier,” said Darlene Hollstein, President of Destination Greater Victoria in a press release.
While the news is positive, the organization notes that Greater Victoria’s visitor economy continues to face challenges such as high debt loads, tight labor market conditions and inflationary pressures. However, officials note that there is a lack of space in our city and there is a push to open more hotels in the capital.
“There’s a need for new hotels, not just for capacity, but also for the new style amenities of today’s travelers,” adds Nursey.
Destination Greater Victoria and industry leaders remain optimistic, especially as cruise ships are set to return on April 6 and the Seattle-Victoria Clipper V passenger ferry service is set to resume service on April 15.
“The hoteliers of Greater Victoria are delighted to welcome travelers back. Seeing our book of business building for the coming season is a promising sign and leaves us optimistic for a strong season across the sector. Over the past two years, the COVID-19 pandemic has created many challenges for our industry and for those making a living in the visitor economy, but many businesses are now preparing for a busy spring and summer.” , said Bill Lewis, president of the hotel. Association of Greater Victoria.
The Oswego Hotel is one of several hotels gearing up for peak season, saying their traffic hasn’t slowed since the summer.
“We’re seeing a lot of new bookings from 2020, so international and European travelers who couldn’t come on 2o2o, they’re re-booking now and coming back this summer,” says Erin Banham, Director of Sales and Guest Relations with the Oswego Hotel.
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