SK Gaming | Contents: NH Hotels Named New Official Hotel Accommodation of SK Gaming

Today, we are delighted to announce a new partnership between SK Gaming and Central Europe’s NH Hotel Group – part of Minor, a leading multinational player and urban hotel operator in Europe and the Americas.

Through this partnership, professional gamers and content creators from SK Gaming will enjoy staying at NH hotels when traveling for bootcamps, tournaments and media appearances in Central Europe. The strategic partnership will allow NH to further develop in the esports industry as one of the leading players in esports hospitality. Together, we want to ensure the rest our athletes need to perform at their best, even away from home.

Alexander T. Müller, CEO of SK Gaming, said: “We are delighted to welcome NH Hotel Group to our group of partners on whom we can rely. At SK Gaming, we always aim to provide the best overall experience for our players and of course includes their accommodation while on the move, which we needed an expert to take care of.”

“During the pandemic, the hospitality industry has learned to reinvent itself again and again, while adapting to different needs. Esports is extremely dynamic and forces us to rethink our usual services even more. Our products must adapt to players to create a unique experience. shared Alexander Dürr, Senior Director of Operations

To kick off the partnership, we’ve produced a special video featuring some of the SK players and content creators relaunching it at nhow Berlin.

About SK Gaming

SK Gaming is a leading esports organization and one of the world’s most recognized brands in competitive video gaming. Founded in 1997, “Schroet Kommando” has grown from a passionate group of friends into a successful esports company with offices in Cologne and Berlin, Germany. Over the past two decades, SK Gaming has managed to win over 60 major championship titles and millions of dollars in prize money across various disciplines. Currently, SK Gaming teams and players compete in the League of Legends European Championship, Prime League, Rocket League Championship Series, Clash Royale League, and Brawl Stars Championship, among others.

About NH Hotels

NH Hotel Group is a consolidated multinational player and a benchmark urban hotel operator in Europe and America, where it operates more than 350 hotels. Since 2019, the company has been working with Minor Hotels on integrating all of its hotel brands under one corporate umbrella with a presence in over 50 countries around the world. A portfolio of more than 500 hotels is structured around eight brands – NH HotelsNH collection, anyhowTivoli, Anantara, Avani, Elewana and Oaks – to forge a wide and diverse range of hotel propositions in tune with the needs and desires of today’s world travellers.

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