MakeMyTrip sees a 150% increase in luxury and high-end hotel bookings during the pandemic

Leading online travel services company MakeMyTrip said on Wednesday it has seen an almost 150% increase in luxury and high-end hotel bookings during the pandemic compared to the pre-pandemic period, as more and more more Indian travelers are looking for elite travel experiences.

One in three Indian travelers researched and booked a high-end or luxury property during the pandemic – where the average cost of a room per night was between Rs 13,000 and Rs 15,000, the company said, citing data recorded on its platform. MakeMyTrip COO Vipul Prakash said, “The appetite for luxury vacations and hotels has always been strong among Indian travellers. However, the pandemic has resulted in an accelerated progression towards premium, super premium and luxury properties. Interestingly, non-metros are also warming up to the idea of ​​recharging their batteries or vacationing in a luxury stay.”

He further said that luxury stay bookings jumped almost 90% after the first wave and nearly 40% more after the second wave last year, indicating a noticeable change in the preferences of consumers. travelers towards seeking elite travel experiences. percent increase in bookings for luxury and high-end hotels during the pandemic compared to the pre-pandemic period,” Prakash added.

MakeMyTrip said there has been a more than 30% increase in bookings for luxury properties in Tier II, III markets and above. Among the list of top destinations sought and booked by luxury seekers are Jaipur, Udaipur, Coorg, Goa, Mumbai and Kolkata. chose an upward trajectory – with stocks coming from Tier I, II and III markets, he added.
To capitalize on the trend, the company announced that it has also launched its Luxe Selection, a themed collection of nearly 300 super premium and luxury properties.

“Through Luxe Selection, we aim to improve the visibility and discoverability of luxury properties across the country – bringing them all under one platform. luxury among discerning Indian travellers,” Prakash said. happy hours, room upgrades, early check-ins and late check-outs, recreational activities, such as nature or plantation walks, bird watching and yoga sessions, among others.

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