How to increase hotel bookings using data from your booking engine
According to a recent report by Failte Ireland, international travel demand returned to 2019 levels for spring 2022, driven by significant increases in the UK and US markets. Overall inbound travel is estimated to reach 60-70% of 2019 levels in 2022, and even business travel demand is strengthening.
Improved air access to Ireland from Britain, Europe and North America is also apparently helping to boost search demand for hotel bookings. The same goes for shifting work-related patterns – remote workers are a whole new type of guest.
Given all of this context, it’s important to remember the huge role your booking engine has to play in the overall success of your hotel direct booking, especially in a time when OTAs are ruthlessly vying for their share of the money. reservations. Direct bookings are cheaper than other online channels.
Your booking engine has (or should have) the ability to collect tons of very interesting and useful data that can be used to improve your revenue strategy. Extracting this data and applying it to your future strategies is the smart thing to do. Your booking engine is the tool that allows your customers to search for availability and book directly via your hotel’s website. The more intuitive it is, the more conversions you will get.
Your booking engine works for you via:
- Hotel direct website (desktop and mobile)
- Meta-search platforms
- Social media sites that facilitate direct bookings
You should be able to gather actionable customer insights that you can use to engage with customers and encourage higher value repeat conversions. Access to information on request patterns, time information, and search patterns is a crucial advantage for the tool.
As with every element of your business, your booking engine will work the hardest for you when integrated with your demand and sales forecasting strategy – that way you can see how it can improve forecasting performance. and conversions.
Net affinity is an independent digital agency providing revenue generating solutions for hotels. Our services include website design, digital marketing and booking engine technology. Our culture of award-winning design and innovation, coupled with a keen eye for emerging trends, enables us to deliver services that have a direct impact on our clients’ revenue growth. As experienced hoteliers, we have a sincere and unreserved passion for providing our guests with a complete guest-centric service. We pride ourselves on developing a relationship that allows us to nurture your business and ensure our success is your success.