Glasgow hotel bookings hit highest since before pandemic in March 2020
Glasgow hotel bookings have reached their highest levels since the start of the pandemic, new data shows.
SiteMinder’s World Hotel Index reports that hotel bookings in the city have reached 96.5% of 2019 levels, as of August 11.
The data puts Glasgow well ahead of major cities such as London, Paris, Rome, Barcelona, ââBerlin, Amsterdam and Vienna.
There are a number of reasons behind this increase, namely the increase in stays, domestic tourism and, later in the year, people heading to the city for COP26.
The data comes from the company’s open hotel commerce platform, used by 35,000 hotels and connected to more than 400 hotel reservation channels around the world.
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Mr Bishop of SiteMinder added: “Encouraging Glasgow hotel booking figures show the city is poised to benefit from a sustained recovery in UK tourism as domestic travelers desperately seek to make up for lost time, particularly in light of the ongoing roll-out of the UK immunization program.
“Over time, we expect this to be complemented by a steady increase in the number of international tourists, which is positive news for Glasgow hoteliers.”
“This is in line with the results of the SiteMinder study Modification of the 2021 travel report: UK edition , which found that nearly two in three UK travelers planned to travel more (26%) or the same amount (35%) as before the pandemic.
âWhile challenges remain, we can finally see the light at the end of the tunnel for UK hoteliers, who should continue to diligently ensure their business is in the best position to reap the rewards and not be left behind, turning to technology as a critical enabler.