Domestic demand drives resurgence in UK hotel bookings | New
UK hotel bookings are at their highest level since the start of the pandemic, according to SiteMinder’s World Hotel Index.
This is the most concrete confirmation to date of the UK’s current ‘stay’ boom, with bookings reaching 85% of 2019 levels on July 29.
The numbers remained stable at 84% of 2019 levels as of August 1.
Reservations are driven by domestic tourism with 92% of hotel reservations currently coming from within the country.
Overall hotel bookings, compared to the pre-pandemic era, first exceeded the global average on May 9 and have since risen to stand 20 percentage points above the current global average 64%.
Comparative booking levels also surpass those of a number of major European markets, including Portugal (82%), France (70%), Germany (71%), the Netherlands (67%) and Malta (74% cent).
The vast majority of bookings over the past two weeks are expected to arrive at hotels in August (62%) or September (19%), showing the extent of pent-up local demand that has been created by the tightening of restrictions of travel. this past year.
UK coastal destinations have had a particularly strong performance this year, with hotel bookings in Brighton, for example, currently at 108% of 2019 levels – after surpassing pre-pandemic volumes on June 6 .
Edinburgh is another notable destination, accounting for 112% of bookings in 2019, while Bristol accounts for 98% by the same measure.
âThe data illustrates the diversity and resilience of the UK as a travel destination, with cities of all kinds showing a sustained upward trend throughout the year,â said James Bishop, Senior Director of the global ecosystem at SiteMinder.
âWhile challenges remain, after 18 months the recovery is now in sight for hosting providers nationwide who should continue to diligently ensure their business is in the best position to succeed now and in the future. the future, and look to technology as an essential catalyst. . “