Arab Cup boosts hotel reservations


Aurelio Giraudo, Cluster General Manager at Banyan Tree Doha at La Cigale Mushaireb & La Cigale Hotel Managed by Accor

Doha: The 2021 FIFA Arab Cup Qatar not only provided an unforgettable experience for football fans, but also gave a reason to cheer up the local hotel industry. Hotels in Qatar have seen a sharp increase in bookings due to the 2021 FIFA Arab Cup Qatar.

“We have seen a sharp increase in bookings in the Saudi, Omani and Kuwaiti markets. For the FIFA Arab Cup, we have seen strong growth in tourist arrivals to the country with a large contingent of fans heading to Doha, ”said Aurelio Giraudo, General Manager of Banyan Tree Doha At La Cigale Mushaireb & La Cigale Hotel Managed by Accor. The peninsula. “We expect the Saudi market trend to continue after the visit of the Saudi Crown Prince. The Saudi school holidays start from January 16 to February 3 of next year, so we have forecast solid numbers for this period of the Saudi market for our two properties, ”he added.

Awarded by Hotelier Middle East as Power 100 GM in Middle East 2021, Aurelio has four decades of experience with leading luxury hotel companies including Four Seasons, Shangri-La, Preferred Hotels & Resorts, Dusit Hotels & Resorts, Marriott & Accor Group.

The 2021 FIFA Arab Cup Qatar, which ended yesterday, received a huge response from local and global fans. A record 63,439 fans attended the quarter-final match between Qatar and the United Arab Emirates. To facilitate supporters and commuters in general during the Arab Cup, the Doha Metro made approximately 100,000 trips per day on its three lines. The Arab Cup saw 16 countries in the region, including the Middle East and Africa, face off in a thrilling competition.

The local hotel industry has benefited enormously from this mega sporting event. Hotels across the country have seen an increase in their occupancy rates. A large part of the fans came from neighboring countries.

Speaking about recent trends in the hospitality industry, Aurelio Giraudo said that the arrivals of visitors to the country from neighboring counties have increased. The number of visitors from Saudi Arabia and the United Arab Emirates has increased since the first quarter of this year.

“These bookings (by visitors from Saudi Arabia and the United Arab Emirates) are arriving on very short notice. We have also planned sales trips to the GCC and Saudi Arabia markets for the coming months. We are also running digital, social media and print advertising campaigns to further tap this market, ”said Giraudo.

“Social media influencers have come and experienced our properties in these markets. In the coming months, we will be doing joint venture marketing with Banyan Tree AlUla to further improve the visibility of our hotel in the Saudi market, ”he added.

Sharing his plans in the food and beverage segment, Giraudo said that food and beverage has seen healthy growth over the past two years and that with this trend there have been significant upheavals. The industry has shifted more and more from imitation to innovation and we need to think outside the box to be successful in this highly competitive market.

“We will be doing promotions all year round with Michelin starred chefs (4 hands and 6 hands gastronomic experiences), celebrity events, musical performances, celebrity DJs, theatrical performances, etc.”, he said. he declares.

“We will be introducing a vegan and organic food and drink menu to better exploit this segment. A calendar of events is planned for our two hotels for next year and we are delighted to welcome locals and visitors to our hotels with the latest and greatest offers, ”added Giraudo.


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